Online shopping has been a hype since social media sites started to boom. Nowadays, we use social media to serve as our platforms for our small businesses. For example, we can find several online sellers in Instagram or Facebook who sell various things, such as clothes, shoes or even food. Since it is easy to create an account and start our own business, the real challenge lies on how can we attract target customers and encourage them to patronize our online shops despite having several competitors.
To rise above among several online sellers, the best plan is to make a creative and effective marketing strategy. Even if we do not have a business degree or a marketing degree, we can still formulate a game plan, which can help our small business. Here are some tips to help us create an innovative and efficient marketing plan:
1. Know your target buyers.
It is important for us, as online sellers, to know to whom we shall sell our products. Are we aiming for young and trendy teenagers and young professionals? Are we aiming for the older generation a buyers? Is our product solely appropriate for women or men? Or is it amenable for all types of gender? Knowing our target buyers is the key to devise an effective marketing plan. From this, we can start to brainstorm or conceive our baby marketing plans in our heads.
2. Choose a theme, which is suitable for the product that you are selling.
As sellers, it is important for us to know our products through and through. We must know all the information about we are selling. Since we know these facts, it is easier for us to pick a theme, which is appropriate for our products. If we are selling clothes, there are several ideas that we can choose from. We can have a trendy, futuristic or a retro theme. The list is endless.
We can research on the internet to gather some ideas to help us pick our themes or we can also ask our families, friends or colleagues to help us brainstorm for ideas. For example, if I am selling jewelries, I will be picking a retro or sophisticated theme. Jewelries have the word “sophistication” attached to it. It would be fitting to have a theme, which matches the product that I am selling.
3. Standout by being unique.
It is not enough that we know our buyers and we have a fitting theme for our marketing strategy. We must also consider that to be the best in the industry, we have to be different from others. Having a unique and eye-catching marketing plan will bring more customers to our business. Of course, it is not enough to only have regular customers. We also need to attract the interests of other buyers who are browsing in the social media platform that we are using.
A way to pique their interests is to be a standout. The other businesses also have their own marketing strategies. It is not uncommon that most have similar plans. To stand out in the industry, we have to deviate ourselves from the usual, but not to the point of being different wherein we deviate from what the true core of our shops. A little flare or drama would be a great help in getting the attention of buyers.
4. Be “In” with what is trending.
It is important for us, as sellers, to also stay updated with what is currently “In” or trending. We can also use the trending posts or news as an advantage for our shops. For example, the #PRIDE2016 is a buzz all over the world. It is a day wherein LGBT show to the world that they are proud of who they are. We can use the event #PRIDE2016 to our advantage by having a marketing strategy to show that we also support that love is for everyone; hence, we can gain the attention of not only the LGBT community, but also the people who support and love this community.
It is essential for us to “strike while the iron is hot” or simple words, take advantage of what is presented to us. Of course, the trends vary as time passes by. We have to go with the flow so that we would not be drowned and be pushed to the sidelines. We have to remember that small businesses are increasing tremendously as time passes by. It is essential to always stay updated with what is in or what is not.
5. Do not be afraid of taking risks.
After brainstorming about our concepts and ideas, the most important part of having an effective marketing strategy is to be brave to implement it. Of course, we cannot eliminate the nervousness that we may feel, but it is important to remember that a good businessman is a great risk taker. Certainly, we have to weigh first if it is worth the risk or not, but do not be afraid. We should not be afraid to take risks, especially if there is a good chance or percentage that our plans will be successful.
These are just some tips that may help us in creating innovative and effective marketing strategies to help improve or boost our small online business in a competitive social media platform. Best of luck, entrepreneurs!